I have a proven track record of developing and implementing community engagement strategies that drive user retention and growth. At Kajabi, I created initiatives that boosted user retention to over 90%, far exceeding industry standards. My experience involves building highly interactive communities that thrive on regular engagement, user-driven content, and month-over-month growth.

I excel at identifying and cultivating relationships with key influencers and advocates within a community. At Kajabi, I built strategic partnerships with high-profile users, leading to content collaborations and media campaigns. By nurturing these relationships, I created long-term brand loyalty and encouraged active participation in community-driven initiatives.

I am skilled at using data to inform strategies and measure success. I regularly used tools like Google Analytics, Pendo, and Amplitude to track community engagement, gather insights, and present detailed reports to cross-functional teams. This data was crucial for proving the value of community programs and optimizing future campaigns to meet business objectives.

Throughout my career, I’ve collaborated with various teams—including marketing, product, and development—to align community programs with broader business goals. At Kajabi, I worked closely with developers to create in-app initiatives and planned marketing events that enhanced user engagement. My ability to bridge communication across teams has been key to meeting company milestones.

I have extensive experience managing large-scale projects and community campaigns from conception to execution. At Kajabi, I spearheaded the successful "Kajabi Scavenger Hunt," coordinating efforts between product, marketing, and development teams to exceed all benchmarks. My approach ensures that every project stays aligned with strategic objectives and is delivered on time.

As an advocate for users, I ensured that their voices were heard and integrated into business decisions. I compiled user feedback through community platforms and data analytics, presenting actionable insights to product and development teams. This feedback loop was essential for enhancing customer experiences and driving high retention rates.

I stay at the forefront of community management trends by continuously researching and engaging with industry leaders. With nearly 6 years of experience in the field, I actively apply the latest best practices to ensure that the communities I manage are not only relevant but also ahead of the curve in fostering user engagement and growth.

I have a solid understanding of how to work effectively with developers, having collaborated closely with them at Kajabi to create in-app community features. My familiarity with their workflows and technical requirements allows me to bridge the gap between community initiatives and technical development, ensuring smooth execution and optimal user experiences.